How do you take a simple idea and build an army of buyers (not just browsers) around it to grow a business that thrives? 

Welcome to Tribe Builder 2.0

With business growth strategist Julie Creffield.

The next cohort starts in October


Are you fed up of going it all alone, building your business one client at a time, or shouting out into your audience and getting nothing back? Growing your business at what seems like a snails pace? It's super frustrating. You're good at what you do but you are still struggling to grow a sizeable community of clients who buy from you to make a real difference through your work. It can feel like you are banging your head against a brick wall right?

Is it time for a different way?

Are you still playing the metrics game, searching for the right social media tactics to increase your numbers in the hope that more people will buy? It can be frustrating, right? But this is not your fault. You have been sold the big fat lie, that being more active on social media is the answer.

It's not.

Going old skool with your community engagement need to build, nurture and mobilize an army of supporters around your work and I can show you how.

Because remember folks...size REALLY does matter in some cases, but also its the depth of engagement that really hits the spot when it comes to making sales.

I've been building, growing and leveraging communities for more than 25 years...and trust me simply setting up a FREE Facebook group is not the answer.

I started off back in the day with a community dance company of just 8 individuals and at my peak I played a hand in recruiting and deploying the 70,000 volunteers needed for one of the world's biggest mega-events.

I simply know how to get people to take action in their droves....and how to turn loiterers into agents of change.

You want to talk about REAL community?

Creative arts projects, multi million pounds sports programmes, housing estate engagement, forums for hard to reach groups, gorilla marketing campaigns, public consultations, large scale festivals and mega events. My engagement strategies have empowered millions of people both online and off to take action and change their lives. My programmes have reached an estimated 20 million throughout my 25 year career.

Over the past 10 years in particular I have leveraged those two decades of tribe building and community engagement expertise to start up a range of online companies, recruit thousands of participants, and have been featured in the media and live on stages as a speaker and expert in more than 50 countries around the world.

I have also helped more than 3000 solopreneurs to grow and activate their audiences, and scale their businesses using who they already are as their starting point for success.

I bet there are skills, experiences and stories from your decades of work that you are not leveraging effectively to grow your business. People don't just want to understand what you are doing now, but what you did before, who you are as a person...they want something more than a surface level bio before deciding whether to work with you.

Tribe Builder helps you to show people who you really are, so they fall in love with you and want to get closer to you and your work.

As seen on

Scaling a business can feel lonely, so are you ready to become part of a REAL community of business owners that become fundamental to your growth and success?

...because what you need to get more traction right now isn't more followers, but instead a bespoke blueprint to utilise your existing network and resources to create a buzz.

Because remember a Tribe isn't just about having a heap of followers on social media, or a FREE Facebook group that zaps your energy and is full of freebie hunters and tyre kickers.

We've heard all those horror stories of instagramers with millions of followers but couldn't sell shit....we are waking up to that nonsense.

This is about turning browsers into buyers in their masses.

A real tribe is one where your members believes in you and your business, and so they have your back. They love and respect you so wouldn't dream of taking advantage of your fact they are happy to come on your business growth journey with you.

Consider joining my Tribe Builder 2.0 Cohort?

There is much work to be done...especially now.

How would it feel to be part of a business growth incubator alongside other solopreneurs like you, an army of inspiring entrepreneurs moving as a unit, growing as we go?

Imagine too, having a coach on your side that knows your struggle, but one who also sees your genius. Who knows what it's like to be frustrated in their business, but got through it and is now thriving?

A coach that is part mentor, part teacher, part strategist? A coach who won't bullshit you, but as a born empath will support you to reach your goals, because your goals are her goals too?


""My million women walking campaign is spreading like wildfire and when I put things out there for people to buy, I make community is 7000+ strong now""

Heather Waring
Women Walking, Women Talking

Features of the Tribe Builder 2.0 System


Learn how to activate the people in your network with my "Let's Get Engaged" framework for building more powerful relationships.


Make room for the upscaled version of your venture by "Doing the Maths" and then launching a high impact grow and nurture campaign and an activation programme of your own to help finance this movement.


GET SHIT DONE right from the start with "Serve it up on a plate" weekly tribe building tasks to improve your visibility, recruit your advocates, and increase your profile where it matters most.


Position you and your community for PR, media and money can't buy opportunities using my "Get on the right stages profile system" to ensure your work is really seen on a global platform.


And of course, Lead

Leaders need to be leading us somewhere worth going right?

In the early part of the programme we will work out what kind of Tribe is right for you with my "The Authentic Tribe Leader" Diagnostic Tool because when it comes to growing your community, one size does not fit all.

And not only will you build, nurture and leverage your own tribe, you will also learn about group dynamics using my "Who's in my Tribe" Solution, helping you to manage your community more effectively AND be a more effective Tribe Member in other peoples community too.


Who wants in?

12 weeks of coaching, learning, accountability and the most nurturing of communities starting in October 2021 for the change makers, action takers and pioneers...start building, nurturing and leveraging your own unique Tribe of cheerleaders, collaborators and clients NOW

What else will you get?

In 3 Tribe Building months, you will also get access to

  • Regular promotional opportunities to sell your products and services within the network, and also via my extensive network
  • Monthly guest expert sessions on anything from SEO, to networking, influence to presenting with confidence...if the Tribe needs it I get it in for them. 
  • Behind the scenes insights, information and data from my multiple six-figure expert business

Imagine a community of entrepreneurs moving as a unit supporting each other like their life depended on it.

"Crumbs this stuff works, this is the most I've made in one sale in 6 years. Oh and I've had to close the doors and start a waitlist."

Maria Antoniou
Psychic and Spiritual Teacher

Let me share my 25 years of expertise in old skool community creation and engagement...that is 100% applicable to this online world, in fact I think you'll find it a welcome relief.

Even if you sell business to business, or you are thinking that you don't really want to manage a community I will share with you how you can leverage your network, to make them want to work on your behalf.

I will share how I grew my first 6 figure business and got it onto a global stage without the need for sleazy sales tactics, facebook adverts or cheap labour...and how I built my second in a fifth of the time and continue to grow as a business leader.

Join my final cohort of 2021 and let me show you how to build your very own one too in time for your best year yet.

It is time to get visible and be the change. 

I'm in...where do I sign up?

So you've heard enough to know you are interested, and now you just want to know about the nitty gritty...prices, dates and format...OK I hear you.

Can I share something personal about my journey with you?

Being an entrepreneur can be flipping hard work at times, and being one with a purpose led, or socially driven product, service or idea can be even harder.

There is so much more at stake.

There is this bullshit belief out there that you can't do good in the world AND make money too!! That belief kept me stuck for such a long time...I was doing great things in the world with my plus size fitness business Too Fat to Run?, but my life wasn't improving fast enough ...I was overworked and underpaid.

It is frustrating not to see the growth you would like, and from time to time you lose the energy required to keep going.

This was me a few years back, frustrated at not being able to turn my expertise into profit. I really did think I'd have to get a proper job, even though I knew it would kill me.

And nobody else got it, I was so flipping lonely, my vision was literally eating me up inside because I had nobody to share it with.

Then I realised I already had the answer, I just needed to create the community that I needed and bring other people with me. I needed to use my 20+ years of community building skills to create the network I knew would be a game changer for so many small business owners.

"For the first time EVER I can actually see that my art can give me the kind of income I've always dreamed of"

Shermain Phillips

And the Investment???

Please note that these prices are part of the Bigger Than You Rethink & Reset Challenge

...the full price resumes on October 1st.

Payment Plan x 3


Access to the formidable Tribe Builder Community

3 Months of Support

8 Core Learning Modules

Product Creation Workshop

A Campaign Launch Plan

Downloadable Templates 

Content Planning Swipe Files

Weekly Interactive Live Coaching

90 Day Growth Action Plan

Guest Experts who flipping ROCK

Smart Pricing Structure Guidelines

Immediate access to affiliate opportunities 

Pay in any point.


Sign me up

Pay in Full


Access to the formidable Tribe Builder Community

3 Months of Support

8 Core Learning Modules

Product Creation Workshop

A Campaign Launch Plan

Downloadable Templates 

Content Planning Swipe Files

Weekly Interactive Live Coaching

90 Day Growth Action Plan

Guest Experts who flipping ROCK

Smart Pricing Structure Guidelines

Immediate access to affiliate opportunities


(Includes £100 discount for paying in full)


Pay in Full

VIP Price


A 60 minute initial strategy call 

4 Months VIP support, including 24/7 Voxer Support

A 60 minute business planning call

Attendance at two of my in person group strategy events (subject to COVID restrictions)

60 minute strategy call regarding the growth plan

Immediate access to affiliate opportunities

And then all other resources as described in the standard package.


Contact Me

The next cohort starts in October









"Hands down the most productive and empowering session I’ve ever had with a coach. "

Dipti Solanki
Grief Coach & Homeopathy

Frequently Asked Questions

Look I know committing to a new programme can feel daunting, what if it doesn't work, what if I'm not the coach for you. So lets have a chat? If you have any questions drop me a text +447961374772 or schedule a call

Julie Creffield is a business growth strategist with more than 20 years experience of building, nurturing and monetising tribes.

Founder of the plus size fitness movement Too Fat to Run, she has spent the past 7 years working with women to improve their health and happiness as a transformational life coach.

Prior to that for more than a decade Julie worked as a project manager and consultant in community development working with all kinds of groups to bring people together to work on a shared vision.

She wrote policy that helped the London 2012 Organising Committee recruit 70,000 unpaid volunteers, and she has a speciality in engaging harder to reach groups through her work.

When Julie became a single mom in 2013, she decided to put her 20 year experience and skills in community-building to work in her own business and turned her blog into a 6-figure business with global reach.

Today, Julie works with business owners and organisations to increase their profits and reach more people using her Tribe-Builder Framework and her No Nonsense, No Bullshit...but Nuff Love business coaching skills.

She is the creator of the Bigger Than You Podcast and is on a mission to help a million solopreneurs to Think BIGGER and Do BETTER via the vehicle of entrepreneurship. 

My ideal client is an established coach, speaker or expert who is frustrated at not making the kind of impact they want to in their business.

I am looking for entrepreneurs who are good at what they do (ie already an expert in their thing) but need growth, and more structure to build a sustainable, profitable and impactful business.

They want to make more money so they can invest in the business, and do nice stuff for their family and maybe even go on some proper adventures....rather than having to choose.

They are on social media but are not always consistent, and most definitely not strategic enough...or simply need help being more visible and take things up a notch..

This is because they haven't fully grasped yet how community engagement in its truest "offline" nature works, and how it can be embedded into everything they do.

They are ready to be open and honest about where they are at and where they need some support to grow.

They are not afraid to be vulnerable.

Ha ha, there is a massive misconception that to be a successful entrepreneur you have to be super famous, all over social media, with a massive email list.

This is not a numbers game, this is about utilising the networks you already have and attracting the right people to your work.

Plus getting super clear on who you are so you actually repel the time wasters and folks you don't want to work with too.

This programme isn't just about increasing your social media numbers, its 100% about quality of engagement too.

My Tribe Leadership Archetype System will help you identify your most aligned style of tribe leadership...many of which do not require fame.

The Tribe Builder Incubator is designed for between 12-18 entrepreneurs

This is to allow for a real community to be formed, and for there to be diversity within the ranks. These folks will become your buddies and will help you grow your tribe.

You will have real access to me as your coach, you will get my eyes on your business for 3 whole months, you will get bespoke support unique to you and your venture...but the added value is 100% in that extended network. 

Remember this isn't really a course...sure you will learn stuff, but this is an experiential process.

Anyhow, there are 8 core modules that will help you activate and embed Tribe Building philosophies in your business, and then implementation and experiential weeks that are more about putting your learning into action.

There are also bonus modules and resources available for business owners with specific interests in areas not covered in the core content everything from how to use insta stories, to how to build the perfect newsletter.

This programme is part learning, part doing, and part getting your head straight around your capabilities.

You get downloadable resources and prompts, so you don't get stuck

You get weekly accountability

You get weekly live coaching

You get a chance to practice selling your stuff in the group once a week

You get to surround yourself with other awesome business owners from different industries where we learn from each other rather than compete

You get brilliant guest experts

PLUS you get a coach who isn't going to bullshit you. I say things as they are, I do everything I can to help your business be successful. 

I started my first business at aged was a collaboration with my older brother and involved a bucket and sponge.

Only's true but you want to know about the proper businesses right?

I set up Urban 8 Creative Solutions in 2000, as an umbrella company for a range of high level consultancy contracts I had in the arts, sports and community engagement sectors over a 10 year period. I worked with the Royal Opera House, London Organising Committee for the 2012 Games, Sport England, Greater London Authority & The Arts Council

Too Fat to Run was founded in 2014, and is probably the business I am most known for, the business grew rapidly online and off, and has gained government backing and had PR in more than 50+ countries worldwide.

This is the business I grew to 6 figures.

Living a Bigger Life is the brand used for all of my transformational life coaching programmes, everything from international retreats, and masterminds, to 10 day challenges.

Bigger Than You Business has been running for 3 years, and in 2020 grew to multiple six figures.

I am also involved in a range of joint venture partnerships with other entrepreneurs, and continue to work as a consultant to entrepreneurs and organisations and work as a keynote speaker internationally.


Tribe Builder was created in January 2019. There have been 6 rounds of the programme, each round testing new aspects of the programme and shaping the content.

There have been 100+ graduates. 

Absolutely. I would hate for cashflow to be a barrier to you working with me.

If you need an extended payment plan I am open to that too, but please don't ask me for a FREE place on the course...cos that's just cringe right?

Julie is a "get in the trenches with em" kinda coach, she is active in the Facebook community every single day (and no its not someone pretending to be her)

She runs a weekly 90-minute call to help with that weeks theme/topic, and she also runs a weekly implementation call for her Audience Builder Bootcamp clients which you can jump into also.

Nobody will be left behind.

Even if you sell into larger corporations you still want to nurture that network of potential clients, you can still engage them more effectively, you still want to get them to take action on your behalf.

Humans are humans, people still want nurturing, you still need to be on their radar to even get the opportunity to pitch for business.

Tribe Building isn't just about selling to large groups of people, it's about relationships and positioning yourself as the expert...the go to person.

Put it this way, think about your biggest they have a tribe of loyal clients, a string of media appearance and speaking gigs behind them?

I have created countless communities in my life time, and supported a range of organisations and companies to manage their user groups, with all kinds of people, for all kinds of reasons.

  • In 2000 I formed my first official community, Urban 8 Dance Company which explored cultural identity in East London
  • I worked for many years as a drama practitioner working with harder to reach groups such as young people at risk of offending, young parents, LGBT young people and care leavers.
  • I wrote policy for the 70,000 volunteers required for the London Gamesmaker Programme
  • I created The Golden Years Dance Troupe, a community for older people in Redbridge to get involved in the London 2012 Games
  • I recruited, trained and deployed more than 5000 volunteers via the Newham Volunteers and Redbridge Ambassador Programme
  • I created a global community of 50K plus size runners via her blog The Fat Girls Guide to Running
  • I created communities of more than 100 women in each of her online life coaching programmes Stop Dieting, Start Living, Living a Bigger Life and Stop Playing Small, The Wobbly Bits Club
  • I created a community of solopreneurs on Clubhouse via my Breakfast Minus the Bullshit Show and then formed the UK Women on Clubhouse FB Community 
  • I often creates pop up groups of 150+ in my short term challenges.

These are just a few examples of where I found a need for people to come together and created a mechanism to do so

I have a First Class BA Honours Degree in Performing Arts and a Masters in my heart I am a yes I do things a bit different from other coaches.

I've also invested more than £100,000 in coaches and online programmes to keep my understanding of online business up to scratch and continue to do so.

I have been building, nurturing and supporting communities of varying types in every job I've ever had.

I have worked with more than 20,000 clients in the past 5 years, and have an online presence of around 50K...not big numbers really...but remember quality is better than quantity.

I have run my own businesses for more than 20 years, in the last 7 years these have been primarily in the online world.

I am a sought after international speaker and transformational coach, and I don't just talk a good game, I get shit done.

One of the skills which I think makes me unique is that I apply creative coaching techniques alongside mentoring and consulting skills to this work...what that means is I don't just tell you what to do, I help you find the answers to some of the deeper things at play like fear, and money blocks, and feelings of not being good enough.

As a spiritually aligned coach I have an incredible ability to combine the universal laws of attraction and the earthly laws of momentum and cause and effect...mixing strategy and mindset in a way that gets results for my clients.


My audience in my other businesses have been primarily women so I do attract a lot of female entrepreneurs to what I do.

There is nothing gender specific about the content of Tribe fact I think a lot of men running online business could learn an alternative way of marketing.

Many marketing tactics these days are very masculine in their energy. Although I would suggest Tribe Builder is neutral rather than overtly feminine.

To date more than 95% of Tribe Builders have been female...but I am happy to see that statistic shift.

Happy to have a conversation with any men considering Tribe Builder, and can put you in touch with some of my male clients.

"I've definitely made more money than ever since being on Tribe Builder"

Helen Walker, Hypnotherapist & Founder of the Dial it Down Movement


"I've had this idea in my head for around 2 yrs. I kept telling myself that no one needed it, women would not pay, I'm not good enough. But the support I've had has been overwhelming."

Michelle Gyimah, Gender Pay Gap Specialist

"OMG this is why I need you in my life, you are just overflowing with ideas"

Stacy Moore, The Nesting Coach

"For the first time EVER I can actually see that my art can give me the kind of income I've always dreamed of"

Shermain Phillips, BootzMama Artist

"I am much more likely to just get on with things now. I loved the fact that Julie encouraged us to sell something regularly and in all cases when I put something out there and shared it more widely I made sales."

Heather Waring, Women Walking, Women Talking

Hands down the most productive and empowering session I’ve ever had with a coach.

Dipti Solanki, Grief Coach

Crumbs this stuff works, this is the most I've made in one sale in 6 years.

Maria Antoniou, Psychic and Spiritual Teacher specializing in Relationships and Business & Financial Abundance.

The most generous coach I've ever worked with

Juanita Duke, Wealth Coach

Also go check out my testimonials on is only right to do your due diligence.


I have a VIP service for entrepreneurs who are serious about getting traction this year, who want to super-charge their efforts and have me as their personal business coach on their journey.

My VIP clients love that they have me in their team, they love that I REALLY get to know their lives as well as their businesses.


That I go out of my way to make sure their business is a roaring success.

This is an investment not only in your business but in your personal growth too.

I've invested over £100K in my development over the last 5 years, on high level business retreats with world class coaches such as Lisa Nichols, on courses to better understand different areas of the online world, and to sort out my own money mindset issues.

I'm not just someone who is just going to show you how I did it, my coaching is backed up with academic study, and an ongoing obsession with learning from the best.

I offer bespoke consultancy to successful business owners and organisations that want to better understand how to build, grow or leverage communities better.


If you are already an established business owner and you want more access to me drop me a line and speak to me about my VIP Mastermind.

I do not offer refunds based on an "I've changed my mind" basis.

Unlike a sealed CD or DVD, once you have started my programme and have been given access to my content and community there is no way of me knowing if you have accessed, consumed and/or downloaded my intellectual property.

Your results on this programme are based on your commitment to doing the work.

So unless you can argue the digital content or coaching was not,

  • Of satisfactory quality
  • Fit for purpose 
  • As described by the seller

There will be no refunds offered.

By purchasing this programme you are waving your right to a 14 day cooling off period...and shall I tell you why this is important?

Because it takes more than 14 days to truly get a feel for Tribe Builder.,..and the people in my community deserve to have a safe space which is not going to be full of lurkers or tyre my experience most requests for refunds come from a place of fear or resistence to doing the work.


So for those not in the know an MLM is a multilevel marketing company....which some will know are sometimes surrounded with controversy.

I would suggest we have a chat about your business model, the company and your goals.

The system absolutely works for MLMs, in fact it was designed specifically to, however from an ethical standpoint there are certain companies and products that I choose not to support. 

So let's chat.

Still got questions?

If you are ready to become the kind of influencer and profitable business owner who takes action and really makes a difference book a call with me.


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